The “Love Your Heart So You Can Do What You Love” campaign website represents a true 360 campaign comprising TV, Packaging, Online Media and Social Media. The crux of the website is a series of videos showcasing different people from across America talking about their passions. 20 of these videos were shot, edited and completed by Publicis Modem. In addition, consumers are also invited to submit their own stories and to apply for a Cheerios Story Kit. Each kit includes a Kodak HD Camera, some shoot tips and a complimentary box of Cheerios.
The campaign was an enormous undertaking requiring collaboration across multiple agencies and partners.
The site: www.cheerios.com/love
