What do a singing pickle, hilarious possum, angry French Man and German TV show have in common? Fruit Gushers! Introducing the new digital campaign from General Mills allowing kids to literally gush the world.
Using codes found on packaging, kids can unlock 12 different mini-site experiences of lightly branded fun. To decentralize the experience and to promote sharing, each experience is self-contained and independent from the main site. Kids are also able to gush their friends on their favorite websites and download special video gushes, enabling them to gush their own videos.
The goal was to gush the world. And with 13 websites, multiple videos, applications, tools and partnerships, you pretty much can.
Beware The Gush (Main Site)
http://www.bewarethegush.com
The Singing Pickle
http://www.singingpickle.com
Gush The World
http://www.gushmyhouse.com
Budget Robot Maker
http://www.budgetrobotmaker.com
Hilarious Possum Video
http://www.hilariouspossumvideo.com
Competitive Painting
http://www.competitivepainting.com
Doctor Big Butt
http://www.doctorbigbutt.com
Rare Bird Watching
http://www.rarebirdwatching.com
Conversation Wheel
http://www.conversationwheel.com
Love Is A Gush
http://www.loveisagush.com
Kinderkreis
http://www.kinderkreistv.com
Fun In Olden Times
http://www.funinoldentimes.com
Feed The Alien
http://www.dontfeedthealien.com