Yoplait

General Mills / Yoplait — No Comments
22
Sep 09

General Mills | Yoplait Delights


Yoplait launched a new 100-calorie product, Delights—delicious parfaits in 4 flavors. To create awareness around this product, we created an experience that positions Delights as the treat you can feel good about.  To enhance the delightful escape that the parfaits already provide, we created short, customizable soap-opera scenes. The user can choose from 4 different groups (10th graders, senior citizens, bankers, and a quirky community theater) and have them all perform 3 unique scenes.

http://www.yoplaitdelights.com/
http://www.facebook.com/yoplaitdelights

General Mills / Yoplait — No Comments
22
Sep 09

General Mills | Yoplait Pledge

Yoplait® asked Publicis Modem to craft a digital campaign to educate the Gen Y demographic. So they went where the target is—Facebook—and turned something educational into something sharable.

The campaign uses Facebook the way the target does, utilizing gifting, tagged photos and even quizzes all with a twist. Some of the applications go beyond Facebook’s current functionality, locking out boys completely.

The video that greets users on the Facebook page asks girls to pledge to their girls. No models. No actors. Just real women, real bodies, and real stories. Just 200 or so young women who walked through Washington Square Park one rainy Tuesday and volunteered to help change an unknown statistic.

Know Your Girls, Lower your risk. Take the Pledge at Facebook.com/YoplaitPledge.

Link:
http://www.facebook.com/YoplaitPledge

Case Study Video: